Phishing 2.0: Smarter Scams Targeting Australian SMEs in 2025

Phishing scams today have become more convincing, more personalised, and much harder for businesses and employees to detect. In 2025, Australian SMEs are facing Phishing 2.0 , a new wave of cyber threats that blend artificial intelligence, deepfake voice technology, and data harvested from social media to trick even the most cautious employees. Unlike the clumsy “urgent bank email” scams of the past, these new attacks often come as well-crafted invoices, believable supplier requests, or even voice messages mimicking CEOs. The damage goes beyond stolen money; reputations are ruined, client trust evaporates, and regulatory fines can follow. Why SMEs are prime targets Many small and mid-sized businesses in Australia lack the advanced cybersecurity defences of larger corporations, making them attractive to cybercriminals. Staff are often overworked and multitasking, increasing the chance of falling for a convincing scam. How Managed IT Services Brisbane can help Partnering with a r...